super powers not necessary
Targeting the youth market... comic book super heros
Some tag lines (Could also be used as headers:
mask and cape not necessary*
no need for secret identity*
one piece unitard not required*
secret lair optional
real heroes don't wear capes and masks.
Joe spends his spare time planting trees in conservation areas
John spends his spare time as a lifeguard
Cool social campaigns:
http://parkandco.com/
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